You’ve probably heard the phrase “Content Is King” at least once or twice, but what does this mean?  How does content relate to running a successful business online?

The saying “Content Is King” refers to the fact that search engines use the textual content this is posted to your blog or website to decide what your site is all about.  For example, if you are currently maintaining a blog that mentions the phrase “real estate” throughout every post, then search engines will most likely associate your site with real estate.  This is phrase placement and keyword density is so vital for you to effectively market your website.

Does this mean you can simply create a bunch of garbled text around certain keywords and hope that Google will refer people to your site?  Definitely not.

Google takes into account a variety of factors to determine the quality of your site, including how long visitors stay on your site after a search engine refers them.  If people are leaving your blog or website right away because it is full of textual muck, then Google will recognize that.  Search engines want to present people with relevant results, which is why they reward useful websites (sites with relevant, readable information for example) with higher keyword rankings.

So, if you want to effectively market your site, you need quality content that will keep people coming back for more.  Also, you need a steady flow of fresh textual content on your website or blog if you want to stay competitive in the world of online marketing.

Marketing a business online takes a lot of time and effort because any industry that could possibly make money online is extremely competitive.  So, while there are no secret formulas for making quick, easy money through the internet, you can at least use all the tools that are available to help you achieve your business goals.

Spinbot.com, for example, is a free web based tool that will help you create tons of human readable web content as quickly as possible.  No sign up or membership fees required — just enter your articles, blog posts, Twitter tweets or whatever textual content you want to rewrite, and Spinbot will spin it for you instantly.

The great thing about this particular article / text spinning tool is that it creates fresh, unique content that is still human readable.  Most online word spinning tools (free tools in particular) are extremely limited in this regard — they spin your article into unreadable junk, which will actually turn people away from your site and thus do you more harm than good.

So if you need to boost your online marketing efforts, then Spinbot is a great place to start.

Click here to visit Spinbot and give it a try.